TRAVEL & TOURISM
To move, to breathe, to fly, to float
To gain all, while you give,
To roam the roads of lands remote,
To travel is to live.
Hans Christian Anderson
Video is a powerfully evocative tool.
The crackle of a log fire, the crunch of snow underfoot, the laughter of poolside fun - where photographs capture a moment in time, video more fully evokes our senses, transporting us in place and time, inviting us to share in the story.
Travel and tourism companies that use the power of video to connect with audiences see enormous benefits - P&O Cruises gained a 679% increase in revenue thanks to its video email marketing campaign.
This is impressive, but not entirely surprising when you realise that, according to this travel report:
66% viewed videos when thinking about taking a trip
65% viewed videos when choosing a destination
54% viewed videos when choosing accommodations
63% viewed videos when looking for activities to do at a destination
42% of travellers are inspired by YouTube content
So what kind of videos
should you create?
STAGES IN THE JOURNEY
Providing effective video content that reflects the different stages in a customers journey will allay fears, answer important questions and drive confidence in your offering.
For hotels video is a great way to capture the unique qualities and distinct features you offer guests, whether that's luxurious bath products and spa facilities, special dietary menus, facilities for travelling with pets, or some seriously family-friendly services.
Highlighting easy transport links, local activities, your guests own feedback or special events in your annual calendar are all distinct ways to improve your brand awareness and drive bookings.
Tourism facilities can give a 'first-person' preview of the experience, giving the audience an authentic peek into what awaits them.
Video allows you to easily personalise your messages, with different videos focusing on the specific aspects that appeal to different audiences. Video Sherpa's digital asset library feature helps you easily save and re-use your best video clips again and again, repackaging them into different short videos targeted at different audiences, seasonal videos or to promote special offers.