Finding your ideal customers and getting your product or service in front of them is just half the battle for today's SMEs. In today's crowded marketplace, your customers are
bombarded with sales and marketing content on a daily basis. It can quickly get overwhelming.
When consumers are looking for a specific product or service, or even just virtually window-shopping, most of us don’t want to spend hours searching online, reading product descriptions and trying to find the right information on which to make that buying decision. We want to quickly find the information we need, make a decision and move on with our day.
So how can you use video help your customers get the details they need to sign up to a course, download a piece of software, purchase an item or whatever action is a success for you? How can video help you to get them across the finish line?.
People buy from people. It may seem like an outmoded idea but even in our digitally immersive world we still value the human connection - witness the rise of YouTubers and Instagram influencers to shape opinion and promote products, and our delight when customer service is delivered by an actual human being rather than a bot!
For SMEs it is vital that you bring the personality of the company to light in your customer engagement activities. Showing your own products at work, your team delivering those services, hearing from your actual customers on their experiences, capturing your own events and community related activities are all vital ways to raise your distinct profile and give would-be customers a clear understanding of your brand and your company.
Using stock images can't capture your own unique identity and hiring external videographers quickly becomes expensive & time-consuming.
With Video Sherpa you can bring video production in-house - enabling you to film your own video content, easily edit it together, share with colleagues and get sign-off before directly publishing to your social media channels. This agile systems ensure that you can create the content you need, exactly when you need it.
IT'S ALL ABOUT THE PRODUCT (OR SERVICE)
72% of us prefer learning about a product or service through a video, while 84% of us have gone on to buy a product after watching a video on it (Wyzowl).
Being able to show your product in action is extremely effective, develops a greater understanding of how it works and trust in the quality of the product. Product videos move customers to buy, but they also have the additional benefit of reducing customer support calls by up to 53% (Wyzowl)
Producing a video FAQ series is another way to help your customers quickly access the information they need in an accessible way. Helpful video tips are another great way to provide useful, informative content in a digestible way - perfect for social media. These can include:
Service-based companies should also embrace video as a way to quickly and clearly demonstrate the value they offer clients. Showcasing the team behind the service is invaluable, building trust and confidence in your ability to deliver. Customer testimonials are also very effective, providing the objective voice and proof of your valuable service.
As a cloud-based platform with unlimited users, Video Sherpa enables companies to empower anyone on the team to create valuable content:
From the sales reps on the road filming short testimonials with valued customers
To the HR department shooting company culture videos to drive recruitment and staff retention
To the product development & manufacturing team creating valuable behind-the-scenes footage on how the products all comes together.
We do the tech, so you can focus on the storytelling.