Video marketing has become extremely popular over the last few years and is now an essential tool in every marketers kit.
5 reasons Video Marketing has become essential
1. Videos Drive Conversions
Result have shown - “adding a product video on your landing page can increase conversions by 80%” - One could argue, video marketing has gained popularity due to its ability to drive conversions. Videos enable customers to see value in a product, through “how-to” videos and videos showcasing a products best features. Ultimately, videos bring a product to life which enables customers to purchase because they can see the real-life value of the product. “84% of consumers have bought a product after watching a video on it” - Video marketing done well sells products.
2. Videos builds trust with customers
“The intimacy of a video marketing campaign makes it uniquely well-suited to building trust” - Videos humanise your brand. They enable customers to learn, be entertained and connect with your brand story. Over time customers connect with your brand because they relate your brand to the reaction they get from your videos. This connection they make builds trust, they know what to expect from your brand. The fact the customer trusts your brand makes the customer decision journey smoother. The customer will purchase from your brand, they trust it and therefore feel no risk.