Using Video Increases Online Sales

Updated: Jan 14

"If you want to take your e-commerce business to the next level and blow past competition, you can't afford to ignore the power of incorporating video into your mix"


High-quality product videos that appeal to your audience are essential for today's e-commerce brands. Product videos not only increase the volume of online sales, but they also reduce customer support queries and reduce the rate of returns

Having videos on your website has a significant benefit in terms of SEO, which makes it easier for you to appear on the results page when a potential customer is searching online. Adding video to your customer newsletter increases open rates by 13% - almost guaranteeing additional sales. And today's consumers are 6X likely to share video clips online than posts that contain text and images only, so it pays to share video when you want to increase your brand recognition and social following.

Still not convinced? Here are a few statistics to prove why you should consider creating more video content for your e-commerce channels:


When consumers are looking for a specific product or service most of us don’t want to spend hours searching online, reading product descriptions and trying to find the right information on which to make that buying decision. We want to quickly find the information we need, make a decision and move on with our day. Video can capture the essence of your product within a minute.

Being able to show your product in action is extremely effective, develops a greater understanding of how it works and trust in the quality of the product.

Providing effective video content that reflects the different stages in a customers journey will allay fears, answer important questions and drive confidence in your offering.

Video allows you to easily personalise your messages, with different videos focusing on the specific aspects that appeal to different audiences.

Showing your own products at work, your team delivering those services, hearing from your actual customers on their experiences are all vital ways to raise your company profile and give consumers a clear understanding of your brand and your company.

“The intimacy of a video marketing campaign makes it uniquely well-suited to building trust” - Videos humanise your brand. They enable customers to learn, be entertained and connect with your brand story. Adding a voiceover allows you to describe the many features and benefits of the product in a personal way, as if you were speaking directly to the customer.


Creating video content for your online business is more achievable than you think and doesn't require a huge outlay in terms of equipment etc.

Video Sherpa's guided video production platform enables your team to create all kinds of valuable video content in-house - from product videos, to demos and customer testimonials.

We provide you with all the tools and training you need to create high quality video content that will really drive your online sales conversions. Simple team collaboration tools, publishing controls, social media integrations and your own digital asset library make it a robust video creation toolkit for today's businesses - and all cloud-based so you can access it anytime, anywhere.