Using Video Increases Online Sales

Updated: Oct 1, 2020



"If you want to take your e-commerce business to the next level and blow past competition, you can't afford to ignore the power of incorporating video into your mix"

(Spotify)


High-quality product videos that appeal to your audience are essential for today's e-commerce brands. Product videos not only increase the volume of online sales, but they also reduce customer support queries and reduce the rate of returns


Having videos on your website has a significant benefit in terms of SEO, which makes it easier for you to appear on the results page when a potential customer is searching online. Adding video to your customer newsletter increases open rates by 13% - almost guaranteeing additional sales. And today's consumers are 6X likely to share video clips online than posts that contain text and images only, so it pays to share video when you want to increase your brand recognition and social following.


Still not convinced? Here are a few statistics to prove why you should consider creating more video content for your e-commerce channels: