Stories have always been used to teach, to entertain, to scare, to motivate and to inspire.
Using storytelling as a way to connect with, engage and spur customers to action has proven to be extremely effective.
Storytelling done well will strengthen your brand identity and relationship with your customers.
“A salesperson can share a story with a customer, and due to the transportation effect of story, it feels real. It’s the next best thing to experiencing it live.”
- Michael Harris