Make 2022 The Year You Make More Video

Updated: Jan 26

Is making more video content part of your 2022 new years resolutions?

It is now easier than ever to produce high-quality video content in-house, and we would love to help you accomplish this goal.

Read on to learn how you can make 2022 the year you become a video-making expert.

The fact is more than 99% of people who used video for marketing in 2021 say they'll continue using video in 2022, and they're not doing it just for the sake of it.

They have seen the results such as:

Let's switch perspectives for a moment and put ourselves in our customer's shoes -

"88% of people say that they've been convinced to buy a product or service by watching a brand's video."

"78% of people say they've been convinced to buy or download a piece of software or app by watching a video."

So, it's been proven that video is an excellent asset for the organisation and also valued by consumers. But how do you go about making this content in-house?

Making Video Is Now Easier Than Ever Before

There are many ways to increase your video output, such as hiring a videographer/agency or using stock footage. But outsourcing is expensive, and stock footage can be very generic.

The best option is to make your videos in-house.

  • You can create videos whenever you need them.

  • You will own all the raw footage, so it's easier to re-purpose the content in multiple videos.

  • You are developing a valuable skill, not just for your company but also for your resume.

  • Reducing the cost of creating the videos means you have more to spend on other marketing activities.

Filming original footage is ideal for showcasing your products and services, your team and customers, your venues and events. This unique, bespoke content is precisely what your audience is looking for, helping them develop a deeper understanding of your brand and increasing the likelihood of purchase.

With the right tools, software, and training, you can easily create engaging video content for your organisation. That's where we can help!

This year, let us be your guide to video creation. From planning to filming to editing, we can set you up to produce top-class content for your organisation.

Our filming app generates a specific shot list for every video, helping you capture the right mix of shots for high-quality, visually engaging content.

Forget the difficulty of complicated edit suites - we have built an easy and intuitive tool for you to assemble your videos, adding branding, captions, soundtracks, voiceovers, and subtitles as required.

We also provide you with a media kit (tripod, gimbal, microphone) and training from professional videographers, so you have the tools and skills to create content in-house.

Hear from our clients :

"Compared to other video editors on the market, we found Video Sherpa really easy to use. From the app to the editor, it's all very straightforward." Ian Lambert, Transitions Optical

"I found their background support, ease of use, and the whole experience to be extremely beneficial." Kilian Walsh, Hospital Consultant

"I would highly recommend the Video Sherpa platform as it's so versatile and very user-friendly." Mandy Maher, Catwalk Models

"The app is really easy to use. It's ideal for creating short, impactful videos." Colleen Baxter, Galway Chamber of Commerce

Make 2022 the year you pick up your smartphone and start capturing unique, engaging content for your organisation.

Get in touch today to see the Video Sherpa Platform for yourself.