When it comes to creating video content for your organisation, it can be challenging to know where to start.
A survey by Wave.Video found people would feel encouraged to create more video content if they received training.
Video is an essential asset for organisations today, and given the success rate of the content, it can no longer be brushed aside. Marketers have to decide whether to outsource video production or take it on themselves in-house.
It can be intimidating to jump headfirst into creating video content, especially if you are making a piece of content on behalf of your organisation. There are lots of different elements of video production you would have to consider, such as:
Who are you targeting?
What are the key messages you are trying to get across?
Do you need props and actors?
What equipment will you need?
Do you require access/permits?
Where is the best filming location?
Will you need to record a voiceover?
Have you got access to royalty-free music?
How long should your video be?
How much footage should you record?
The list goes on.
The good news is, getting some introductory video training will help you to understand the best way to create your own original content without the tears and frustration.
What's in it for you?
Video production training comes with a host of benefits for you and your organisation:
- Become The Expert
You develop an understanding of the fundamentals of filming and editing video content. This is an excellent skill to have, and once you get the fundamentals right, you can have fun with it! Filming videos can be a great creative outlet and a way to add new elements to your working day.
- Be Fearless
Training helps diminish any fears you previously had about creating videos, enabling you to make more videos for your organisation and improve campaign results.
You will feel confident communicating through video. This is powerful, as people prefer to get their information through video because it's easier to consume and more memorable.
- Be Spontaneous
When an opportunity arises to capture a client testimonial, behind the scenes footage, interview an expert, you will be ready to go and able to capture great content at the drop of a hat.
No one understands your organisation's values, products and services like you do. This understanding is vital to ensure that your content stays 'on brief'.
External production companies often need time to get up to speed on the value proposition, the details of the company products and services, and the campaign's goals, which can slow the process down.
It can also have an impact if the company doesn't fully understand the brief and deliver what you need, resulting in more time spent going back and forth with changes during the editing phase.
- Expand Your Horizons
Video production skills are highly sought after by employers. Adding this skill to your resume will expand your career opportunities.
By upskilling, you are now more valuable to your organisation and can use this to your advantage when going for promotions / asking for a pay rise.
We make client training a priority from the get-go.
Video Sherpa provide all their clients with in-person video skills training from professional videographers at no extra cost.
Our subscriptions also include the equipment you need to film, a guided filming app and an intuitive editor.
Your team will receive training shortly after you sign up, and you can always get in touch to set up a call with one of our team to workshop content ideas, solve problems or get advice. Please think of us as your personal guide to video production!
Breakdown of Training Content
Here is a sneak peek of what you could expect to learn during a Video Sherpa training session -
How to film great footage using your smartphone
What essential equipment you need for smooth video and good sound (Provided in Video Sherpa media kit!)
Preparing a script
Filming techniques that professionals use to record interesting shots
Composition & framing tips
B-roll shot ideas
How to film useful shot sequences for storytelling
Lighting and sound techniques
Adding captions, music and branding
If you are interested in finding out more about how Video Sherpa could benefit your organisation, why not book in for a short call with a member of the team.