Nigel & Magaly Murray, owners of artisan food producer 'Gran Grans Foods' wanted to boost the profile of their brand and increase online sales of their speciality sauces, dressings, jams and dips.
They understood how powerful video can be to showcase the quality of their ingredients & the love and care that goes into each of their products.
Having no previous experience in creating video content in-house, they were looking for a solution that would enable them to create high quality videos easily and cost-effectively for all their social channels.
Gran Grans Foods signed up with Video Sherpa and received their media kit, video training, and full access to the Video Sherpa platform. Over the next few weeks they created a series of videos for a new online promotional campaign which not only showcased their products but also highlighted the history of this family-run company.
“When we have a new customer it’s nice to be able to send them the videos, to give them an idea of who we are and what we are like. It’s a great tool to have, for the customers to know a bit more about us & put a face to the product.”
“We have seen a large increase in sales in the last few weeks. There have been a number of factors, including the launch of our Mini-Jams, but video has played a large part in this push. There has been a phenomenal increase in online sales in particular.
It's safe to say that online sales are up 400 - 500% in the last few weeks alone” Nigel Murray
The impact on their social media channels was also very significant.
185% 2870% 480%
Increase in Increase in Increase in
Social Reach Post Clicks Post Likes
If you are ready to explore how video marketing can work for your company and would like to achieve similar results to Gran Grans Foods, why not schedule a demo and see how Video Sherpa could work for your team.