The Dream Wedding Fair is one of Ireland’s largest and most comprehensive wedding showcases, giving wedding service providers and retailers the opportunity to meet with thousands of engaged couples each year.
Mandy Maher, Owner of Catwalk Models Agency, TV Stylist and Director of the Dream Wedding Fair, has been hosting this international event for 13 years.
This year the event had to go online but Mandy still wanted to give their suppliers and audience the best possible digital experience.
Knowing the powerful visual impact that video generates, Mandy choose Video Sherpa as a tool to create a series of ‘Bridal Showcases’ that featured on the Dream Wedding Expo Instagram and Facebook pages each day of the online fair.
These videos enabled Mandy to deliver a superior showcase for the various bridal retailers participating in the Expo, while also giving potential brides a better digital viewing experience. Seeing the dresses in motion, in fine detail, brides-to-be have a better opportunity to view a wide range of potential dresses, helping them find ‘the dress’.