How Dream Wedding Expo boosted online engagement from 60 to 800 per post

Updated: Jan 13

The Dream Wedding Fair is one of Ireland’s largest and most comprehensive wedding showcases, giving wedding service providers and retailers the opportunity to meet with thousands of engaged couples each year.

Mandy Maher, Owner of Catwalk Models Agency, TV Stylist and Director of the Dream Wedding Fair, has been hosting this international event for 13 years.

This year the event had to go online but Mandy still wanted to give their suppliers and audience the best possible digital experience.

Knowing the powerful visual impact that video generates, Mandy choose Video Sherpa as a tool to create a series of ‘Bridal Showcases’ that featured on the Dream Wedding Expo Instagram and Facebook pages each day of the online fair.

These videos enabled Mandy to deliver a superior showcase for the various bridal retailers participating in the Expo, while also giving potential brides a better digital viewing experience. Seeing the dresses in motion, in fine detail, brides-to-be have a better opportunity to view a wide range of potential dresses, helping them find ‘the dress’.

“Video is definitely the way to go in the digital climate we are now living in & we found that they help to increase sales in our business.

Video also connects with the audience better than anything else we have used in the past. Our marketing statistics prove this form of advertising works so much better than still photographs.

I would highly recommend the Video Sherpa platform, as it is so versatile & very user friendly.”

Mandy Maher

MD Catwalk Model Agency

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