Did you know that 75% of your employees and colleagues are more likely to watch a video than read a piece of text? Video has become the most popular way to share and receive information, and thousands of workplaces around the world are taking advantage of video to streamline their employee training programmes. Current COVID-19 restrictions make it harder to deliver in-person training, so it's become more crucial than ever to take advantage of video as a tool to deliver top quality training for your team.
In-house staff training videos are a great example of the type of videos your company should create. With the use of video, you can effectively transfer key information and training to new or existing staff again and again, at a time and place that's most accessible to them.
Creating your own video content can seem daunting to first time users. Video Sherpa provides the perfect solution to this.
Video Sherpa offers a step-by-step guided video recording and editing process that allows anyone to create engaging, original video content in-house. This eliminates the high cost of hiring a videographer and allows you to retain control of your clips and media for future use.
With Video Sherpa, organizations can easily create, share, or upload directly to social media sites, and manage all their video content on the cloud, giving 24/7 access to the team, anywhere in the world.
Where to begin? Follow these 10 Tips to start creating high-quality for your team today.....
1 - CLARITY & PURPOSE
The purpose of any training video is to deliver key information clearly & concisely. A little preparation is important to ensure that all essential elements are available for filming on the appointed day.
Write down every message that you may want to include in your video - you can always whittle it down later. Once you see everything out in front of you it will be easier to eliminate any unnecessary or repetitive points and deliver your message in the clearest way possible.
This could include;
Personnel- who will be featured in your video? Will you conduct multiple interviews with different people? Do you need someone to do a voiceover?
Equipment- Other than the DJI Omso Gimbal supplied by VideoSherpa, do you need specific equipment to film with or props to include in your video?
Locations- Where will you film? Do you need access to specified or restricted areas like labs? Do you need to reserve a time slot to film somewhere?
It's almost equally important to decide in advance what's not to be included in the video - an important decision that will save time on the day of the shoot!
2 - SHORTER FORMAT WORKS BETTER
Several short videos are preferable to one long piece as they capture the attention of your audience and keep them interested in what you have to say.
Shorter videos are more likely to be watched through to the end, are more easily digested and remembered. They also help people to self-direct their learning, quickly finding the specific video they may wish to revise etc.
Each short video should focus on no more than one or two specific topics, to avoid getting overly complicated and confusing
3 - BEWARE OF JARGON
When you are knowledgeable about a subject, it can be easy to forget how to discuss it with a beginner.
Make sure you explain your message clearly and try to avoid jargon, technical terminology or acronyms that may not be as familiar to your audience - particularly new hires. If there are many terms surrounding the topic, consider explaining them in a separate video!
Speak in a confident and approachable manner. An authentic, conversational tone is preferable to a stiff, awkward or self-conscious presentation - it allows the video to flow naturally, and invites your audience to engage.
When speaking aloud, we can often find ourselves rushing through our speech, so remember to speak a little slower than normal to help the viewer digest what you are saying.
4 - SHOW, DON'T TELL
Over 60% of us are visual learners, so it's vital that you show the viewer what the presenter is talking about. Seeing the action demonstrated and described at the same time is extremely effective, and creates a clear idea in peoples heads of what you're trying to explain to them.
A good mix of wide, mid and close up shots keep your viewer engaged and give the required level of detail. This can be easily done with Video Sherpa, as we provide you with a guided shot-list for each video, advising you on the right mixture and quantity of different shot types, and how long these shots should be for maximum engagement.
5 - GOOD LIGHTING IS KEY
Lighting is extremely important when filming. Good lighting makes a video look professional and appealing- it sets the whole tone for your video. Natural lighting is usually best, as the smartphone camera picks it up beautifully, so try to film at a time where natural light is available.
However, if your location prohibits this, ensure that the room is bright, that the subject is well lit and avoid back-lighting or harsh overhead lights that cause unflattering shadows.
6 - DIAGRAMS AND CHARTS
As previously mentioned, most of us are predominantly visual learners. It may not always be possible to film every aspect of your manufacturing process, e.g. showing the internal workings of a machine etc, so adding diagrams, charts or illustrations to your video can be extremely helpful.
Visual explanations are also easier to digest and recall. With Video Sherpa these files can be easily imported into your video, and a voiceover can be added in the editing process.
7 - CLEAR TITLES
Nobody wants to waste time scrolling through vaguely named videos trying to find the one they want. Clear video titles are essential to help people find the specific information they need quickly, and are also useful for SEO.
For example, "Training Video No. 4" is too vague. It gives no indication of its subject matter, which could relate to anything, or who the video is for, whereas "Stint 23, Assembly Section 4" is much more precise and helpful.
8 -COLLABORATE AND APPROVE
Two heads are usually better than one. It's always best to share ideas and review content with a colleague before publishing it with the wider team. They may spot inconsistencies, errors or help improve the content in your video.
With Video Sherpa you can quickly message colleagues on the dashboard, & share draft videos for preview. While anyone on the team can create draft videos, only Admin users can approve them for publishing, giving you peace of mind that only high quality content that has been reviewed and approved will be shared with the wider team.
9 - PUBLISH AND SHARE
Once your videos are ready, you can instantly share them with your entire team or a select group, post them on your company training page, the internet, send them by email, or post on a private YouTube channel.
Decide what works best for you and the audience you're sharing with! You can publish approved content to your own YouTube, Facebook or Twitter feeds directly from the Video Sherpa dashboard, getting content live in an instant.
10 - UPDATE WITH EASE
The beauty of video is that it's relatively ease to change and re-published. Taking out and replacing an outdated clip means that you don't have to start from scratch creating a new video, but can easily update the content you already have.
Have new information you wish you'd known before filming? Or changes to the procedures your teaching? No problem! With Video Sherpa, your content is all securely stored on the cloud, giving you and your team access to make updates and changes as required. Important clips are stored in your Digital Asset Library and can be re-used in multiple videos with one simple click.