Are online travel agencies (OTA'S) the bane of your life? It's bad enough that OTA commissions cost hotels between 15-25% of revenue on each booking.
Worse again, an average 40% of bookings made through OTA’s end in cancellation - up to 130% higher cancellation rates than direct bookings.
If increasing the percentage of direct bookings you can achieve will improve hotel revenues and reduce cancellation rates, it makes sense to prioritise this in your marketing strategy.
So what are the best tactics you can use to achieve this? Here are 5 actionable ways that you can increase direct bookings for your hotel today.