Effective communications are vital to the successful running of any organisation.  The larger the company, the easier it is for employees to lose sight of the who does what, and how their work contributes to the overall company goals.

The cost of poor communications can be considerable, affecting both productivity and staff morale.  Miscommunication is responsible for slowing down progress on projects, requiring more time to go back and clarify topics and redo work.  This can lead to lost opportunities and missed deadlines, costing valuable time and revenue.  This, in turn, can lead to staff disengagement, higher staff turnover, increased recruitment and training costs etc.


It pays to get your communications right first time.

In-person communications are best, up to 35 times more effective than email.  But this is difficult to deliver at scale, and especially so with global teams, regional offices, and more people now working from home.

Video is the next best option, helping to deliver the most important elements of in-person communications, but quickly and easily reaching everyone in the organisation.  Video is also the way people prefer to receive information, with 75% of us more likely to watch a video than read text.  This applies not just to younger members of the team – Forbes reports that 3 in 5 senior executives also prefer to watch than read.


  • Video has the advantage of showing body language, tone of voice and visuals to reinforce and drive the message home to the viewer.  It’s this ability to mirror this personal touch that makes it so much more effective than text newsletters & emails.

  • Today’s time poor employees are grappling with overflowing email inboxes. If this is the main way your company shares important information with colleagues, they can easily overlook the monthly newsletter, and miss these key messages.  So, if you want to grab and keep their attention, send them a video rather than a text-based email.

  • Most of us are visual learners and can process visual information far more efficiently than just text.  In fact, we can process visuals up to 60,000 faster than plain text.  Video is also better for showcasing action – how a product works, a physical activity, a physical layout, a training activity etc. than trying to describe it through text and images, reducing the need for your audience to try and interpret how something should work.

  • We remember more of what we watch than what we read – studies have shown that we remember approx. 95% of the message in a video compared with an average 10% recall from reading text.  So if your message is extremely important, it’s better to deliver it visually.

  • Compared with printed documents, video is incredibly easy to update as required, or tailor to a specific audience just by changing some of the messaging.  Videos are also available on all channels, available to your team right when they want and need the information.  As such, video is one of the most useful and flexible tools in your communications arsenal.


  • Video is easier to create and share than ever before.  Tools like Video Sherpa give you the ability to make high-quality bespoke video communications in-house and to retain control of all your video footage, to use again and again for different videos and different audiences.




Video can be applied to almost any form of communications you can think of and here are some of the most popular ways companies are using it today:

Share the executive summary of your report by video to quickly inform your audience of what is included, key findings and recommendations.

Replace or compliment the regular company newsletter with a video version that includes news items, updates, new strategies, progress updates etc.

Give the team the training content they need, in an easily accessible video format that they can watch and re-watch exactly when they need it.  Reduce the need for downtime and lost productivity for training and give the team quick updates to processes or regulations as they occur.

Bring the entire team up to date with changes to the product range or plans for future developments.

Serious changes can be difficult to manage and communication is key when this occurs.  Keep the team informed of what is happening in a timely manner, signal what changes will be coming onstream and how that will impact them, next steps to be taken etc.  This will help minimise the disruption than can affect employees during periods of significant change within an organisation.

Updates for the sales team?  Realigning goals for the marketing team?  Ensure all relevant employees receive important information specific to their role with regular video updates.

Reduce the need for lengthy meetings and time-consuming reports and deliver key investor updates through video.

Have a good news story or trying to generate good PR for a new initiative?  Or perhaps you are managing communications during a crisis – video enables your team to control the story and deliver the message directly to many audiences simultaneously.

Share the important CSR projects your company is involved with and shine a light on the different charities or community initiatives your employees are supporting by using video to capture the events and fundraising activities they undertake.



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